THE
MOTION
DESIGN
PROCESS
The process begins with the creation of a script or concept. This could include a detailed storyline, a rough idea, or a specific message that the client wants to convey.
Once the script is finalized, a storyboard is created. This is a series of visual representations that outline the key scenes and shots of the video.
After the storyboard is approved, the style frames are developed. These are static visuals that show how the final animation will look in terms of color, lighting, and visual design.
With the style frames approved, the animation process begins. This involves creating the characters, backgrounds, and props, and bringing them to life through movement and sound.
Sound design is an integral part of the animation process. This involves adding sound effects, music, and voiceover to the video to enhance the viewer's experience.
After all the animation and sound design is complete, the video is edited together into a cohesive final product.
Finally, the video is rendered into its final format, ready for distribution on various platforms such as social media, websites, or broadcast channels.